tag:blogger.com,1999:blog-5642780762625660374.post4966446370399315777..comments2010-04-07T09:08:13.641+01:00Charlotte Brittonhttp://www.blogger.com/profile/05416235451569596957noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5642780762625660374.post-84717443337355001642010-04-06T17:54:27.354+01:002010-04-06T17:54:27.354+01:00Customer reviews is often overlooked in the conversations about Social Media value to business. Yet it presents much more value for marketers than most of the other channels as it captures Customer Experience rather than anybody&#39;s opinion.<br /><br />It seem that everyone understands now that customers, or potential customers, are getting more active in communicating their experiences and expectations than they use to. The real challenge is not how to find these communications, there are plenty of technology tools are available to do that, but how to extract actionable information out of this swelling ocean of data. Most major products manufacturers have ongoing projects attempting to address this challenge, but very few (mostly in consumer products area) have seen any returns on their investments. Amplified Analytics proposed a methodology to measure Product Reputation by extraction customer sentiments about their experience with a product, and focuses on Consumer Electronics industry. You can find details at http://amplifiedanalytics.comFlora M. Torculashttp://www.blogger.com/profile/12446041270161542282noreply@blogger.com